一、招商项目简
(一)项目概况
项目背景：哈尔滨啤酒(长春银瀑)有限公司生产的银瀑啤酒，在行业评比中多次获奖，97年被评为中国名牌，由于银瀑啤酒的优良品质，产品深受市场欢迎，为满足市场需要，进行扩产改造。
市场分析：国内年人均啤酒消费17．4升，国际发达国家为70-150升，啤酒市场潜力巨大，银瀑啤酒是消费者喜爱产品，市场前景十分广阔
生产规模：年新增生产能力10万吨
原材料来源：大米原料来源省内市场，麦芽、酒花来源黑龙江、新疆
　　 销售方向：国内市场
(二)合作方式：合资、合作
(三)项目投资：2500万美元
(四)需外投资：2000万美元现汇或设备
(五)建设地点：长春市双阳区通阳路125号
(六)占地面积：占地面积50000㎡，建筑面积40000㎡
(七)经济效益：年销售收入5783万美元，年利润868万美元，年税金1099万美元
(八)投资利润：34．7％
(九)项目进展：项目论证在进行中

二、招商单位简介

(一)企业名称：哈尔滨啤酒(长春银瀑)有限公司
　 法定地址：长春市双阳区通阳路125号
　 所有制形式：有限责任
(二)企业概况：哈尔滨啤酒(长春银瀑)有限公司始建于1984年，经多次改造和扩建，现有生产能力20万吨，企业总资产0.41亿美元，占地15万平方米，建筑面积9万平方，11度银瀑啤酒为中国名牌产品，员工960人，技术人员250人
(三)提供条件：场地、优质地下矿泉水、公用工程设施、部分资金
(四)联系方式
通信地址；长春市双阳区通阳路125号银瀑啤酒公司
邮政编码：130600
联 系 人；黄云鹤
电　 话：86-431-4222958

Expanding and Reforming of the Project of Yinpu Brand Beer with Annual Production of 300 Thousand Tons

1. Brief introduction to the investment project
(1) Project summary
(2) Background of the project: Yinpu brand beer produced by Harbin Beer (Changchun Yinpu) Co., Ltd has won awards for many times in the Evaluations of the Line. In 1997, it was approved as the famous brand in China. This product is very popular in the market due to its excellent quality. The expanding and reforming becomes necessary in order to satisfy the demand of the market.
(3) Market analysis: in our country, the per capita consumption volume of beer is 17.4litres, while in the advanced countries, it is 70-150 litres. So the market potential of beer is very huge, and Yinpu brand beer is welcomed by the consummers, so it will also have a wide market.
(4) Production scale: annually increasing production ability of 100 thousand tons of beer.
(5) Source of the raw materials: the resource of rice comes from the market of our province, and the resource of malt and hops comes from Heilongjiang Province and Xinjiang Autonomous Region.
(6) Sales orientation: domestic market
(7) Form of cooperation: joint venture, cooperative management
(8) Investment of the project: 25million US dollars.
(9) Foreign investment needed: 20 million US dollars of Cash or Equipment
(10) Construction site: 125 Tongyang Road, Shuangyang District, Changchun City
(11) Area of land: It will occupy 50000 square meters, including building area of 40000 square meters.
(12) Economic benefits: annual sales income of 57.83million US dollars, annual profit of 8.68million US dollars and annual tax of 10.99million US dollars.
(13) Investment profit rate: 34.7%
(14) Project progress: this project is under discussion.
2. Brief introduction to the project owner
(1) Enterprise name: Harbin Beer (Changchun Yinpu) Co., Ltd
(2) Legal address: 125 Tongyang Road, Shuangyang District, Changchun City
(3) Ownership: limited liability
(4) Profile of the company: Harbin Beer (Changchun Yinpu) Co., Ltd was established in 1984, and has undergone several reforms and expansions, now it has the productivity of 200 thousand tons, and the total assets of the company is 41million US dollars, occupying 150 thousand square meters. The 11ْ Yinpu Beer has become the famous brand product in China. It has working staff of 960 persons and technical staff of 250 persons.
(5) Supply for the project: field, quality underground mineral water, public engineering devices and part of the fund.
(6) Contact
Mailing Address: Yinpu Beer Co., Ltd, 125 Tongyang Road, Shuangyang District, Changchun City
P.C.: 130600
Contact person: Huang Yunhe
Tel: 86-431-4222958